Every state has an annual Harley Owners Group rally to highlight the riding opportunities in each state and to bring all of the Harley Davidson riding family in one state together. Some Harley riders travel to all states to participate in them every year as a way to spend their vacation time. It can be anywhere from a couple hundred to a couple thousand people depending on location, scheduled events, cost of accommodations available and distance needed to travel. The 2014 Georgia State H.O.G. Rally had just over 1200 attendees.
Prior to the 2014 Georgia State Rally, the client was using a small black and white printed booklet from Office Depot Print Services. The quality of the print and lack of color never made it a very exciting piece, though it did the job. In the past the booklet was just a culmination of ads and maps. With Communicorp’s direction, the guidebook for this event became the reference guide. It was edgy, smart and useful. It truly was “The Rally Guidebook”. The finished guidebook size of 9″ x 6″ was a nice user-friendly size for the riders.
The design of the book was inspired by the well known beauty and attention to detail of a Harley Davidson motorcycle.
I think the rally guide was one of THE most important and impressive items associated with the rally […] It was so useful that it is actually still in use as a reference resource when they are trying to re-create these rides on their own.Cathy Hodge, Hog Rally organizer