Building and maintaining effective customer relationships is an important aspect to growing any successful business. In fact, according to Gartner Group, 80% of a company’s future profits will come from just 20% of their existing customers. That’s why many companies look to the holiday season as that special time of year to not only engage customers, but to also form new relationships through unique marketing and promotional programs.
The challenge for most companies is, while they have numerous marketing options for how to reach their customers, they have limited time and resources to make it all happen. That’s why progressive organizations are now using marketing automation technologies as a one-stop-shop for quickly deploying multi-touch campaigns that deliver one-to-one touch points to their customer base.
Through Communicorp’s OnDemand solution, clients can customize materials to target segments using a convenient, online system tailored to their customer’s specific needs. Local offices can order what they need when they need it and personalize the message to a specific group or individual. This innovative technology opens up a world of opportunities for one-to-one marketing, direct mail, holiday post cards, brochures or any other application for targeted messaging.
In addition, a customized OnDemand portal can even house digital media, like email templates, digital banners and electronic flyers or e-brochures. And the best thing about an OnDemand platform is that all materials can be easily customized with your latest approved assets, such as logos and graphics to support brand consistency.
Communicorp launched an OnDemand solution for Randstad. This secure platform provided all of Randstad’s U.S.-based employees with access to a variety of marketing materials, including stationery, signage, collateral and incentive items. The company realized tremendous operational efficiencies in facilitating ongoing engagement with their customers by ordering customized marketing tools online.
We also invite you to learn more about our OnDemand solutions to enhance your consumer engagement activities this holiday season. Contact a friendly guide to get started today!