With all of your graphic design elements in place, you may be wondering how to manage these creative assets throughout your entire organization. Well, technology is a great solution to your dilemma. To help you understand the various solutions that come into play and how they work, let’s walk through a real-world scenario.
Imagine living in a world that requires you to manage the brand from a central headquarters office, in addition to numerous satellite offices across the country? Naturally, each location will need to have a variety of marketing tools like brochures, flyers and business cards in order to effectively promote the company’s products and services. On the other hand, the idea of your local offices manually creating and ordering their own materials can be daunting, especially since these materials can end up off-message or even off-brand.
Now, imagine a world in which you are able to empower everyone in the field with the ability to order and customize their own collateral, without risking your brand or manually overseeing the process. Fortunately, these capabilities and more are now possible with a comprehensive web-based solution that can serve as a one-stop-shop for custom collateral, incentives and digital assets.
OnDemand technology is an innovative solution that allows companies to house all of their marketing assets in one platform, so their field teams can easily access these materials on-the-fly using a convenient online system. Users can order a variety of business collateral – from flyers, brochures, and banners, to postcards and direct mail pieces – while also enjoying the ease of an Amazon-like eCommerce experience. In addition, the platform provides local offices with the ability to further customize messages and personalize collateral with their contact information, all while protecting brand standards and ensuring consistency across an entire organization.
Since OnDemand solutions provide tremendous ease and convenience, it’s no surprise that 91% of the most successful users of marketing automation tools attribute it to their overall marketing success. As a matter of fact, 63% of companies with successful marketing automation programs plan to increase their budget for more success in the next year. This anticipated spending increase is understandable since marketing automation tools like Communicorp OnDemand significantly improve operational efficiencies, allowing organizations to easily systemize ongoing, repetitive ordering and printing tasks. This solution also allows companies to dedicate more time to core business needs like serving customers or developing new ideas.
In fact, we helped Randstad USA do more with their marketing assets by launching an OnDemand portal called BluePrint. The portal provided a secure platform for all of Randstad’s U.S.-based employees to access a variety of marketing items including stationery, signage, printed marketing materials and incentive items. Because of this solution, the company was able to realize tremendous workflow improvements that allowed them to more easily facilitate ongoing engagement with their customers.
We invite you to learn more about our OnDemand solution and how it can enhance your operational efficiencies and protect your brand. Feel free to contact one of our consultants for a demo or to explore additional ways that we can help boost your marketing efforts to see what more you can do.TM