Key ways to enhance your trade show marketing in the new year

Posted on November 12, 2014

Most marketers know that exhibits at trade shows are a great way to enhance brand visibility, promote new and existing products, generate leads and drive incremental sales. According to Trade Show News Network, 99 percent of marketers say they find unique value from trade shows that they don’t get from other marketing initiatives. However, in order to have the greatest impact, it’s important to start planning early and to explore new ways to enhance your trade show marketing so that your company and brand can stand out in the crowd.

Whether you’re participating in a local trade show exhibition or an industry-wide event, you’ll find these key tips helpful during your planning.

  • Select the most impactful, creative design and graphic elements for your booth space. For maximum visual impact at the event, partner with an award-winning design team to develop a strategy and creative concept for the look and feel of your exhibit space.
  • Determine the right marketing elements to use that will help your products or services stand out. For example, you can use tabletop stands, pop-up banners, brochures, flyers and other collateral to educate your visitors about your service offerings before they ever talk to a company representative. Additionally, make sure the marketing elements are complementary to the look and feel of your booth design.
  • Incorporate emerging technologies into your marketing tools to help further engage trade show guests and drive sales. By adding augmented-reality or clickable-print technology, you can boost your engagement rates and improve your desired results.
  • Use cost-effective giveaways or promotional products that have high-perceived value among your target prospects and complement your company image. A branded gift also means a business is more likely to do business with you in the future.[1]

We invite you to check out some of our work in the Trade Show Marketing space, and then contact us to schedule a Possibilities Review to explore recommendations that can help boost your trade show results next year!

[1] According to the 2013 Global Advertising Specialties Impressions Study by the ASI, 36% of promotional product recipients said they were more likely to do business with an advertiser in the future.