Enhance Consumer Engagement this Holiday Season with Innovative Promotional Items

Posted on October 11, 2016

Believe it or not we’re just two months away from the holiday season. That’s why now is the perfect time to start identifying the right promotional pieces that can give your company a tremendous end-of-year boost. In fact, trends indicate that the average customer likes to receive a special gift or touch point from their favorite brand, especially during the holidays. This small, yet meaningful interaction can deepen the relationship between the company and the receiver for years to come.

Even research indicates that promotional items can be highly effective. According to the Promotional Products Association International, 53 percent of customers use promotional items at least once a week or more so they offer a great way to engage audiences with your brand. This repeated interaction with branded items keeps a company top-of-mind and creates an emotional connection.

And who doesn’t want to emotionally connect with their customers during the holidays. That’s why it’s important to take the time now to consider creative ideas like end-of-year thank you cards, celebratory coffee mugs and other fun, festive items. The good news is…. with flexible pricing options, promotional items provide a level playing field for any marketer no matter what the budget.

At Communicorp, we’re committed to DOING MORE than just serving as your premiere commercial print services provider in the Southeast. In fact we also offer a full suite of promotional product marketing solutions that can put your brand in the spotlight, while also strategically aligning with your business goals of building great relationships with the customers you serve.

Our experience suggests there are several effective ideas to consider so you can successfully integrate promotional products into your marketing mix.

Try Some “Non-Traditional” Items
While most people think of traditional go-to items such as mugs, pens and t-shirts, consider other creative options like giving customers branded USB flash drives with your marketing collateral uploaded on it; phone chargers to use on the go; or selfie camera remote controls that make it easier to take a picture while enjoying the festivities this season.

Engage Employees As Ambassadors
Your employees are always your brand ambassadors. So thank them. Whether you want to give them something new at the company holiday party or simply want to thank them right in the workplace for a job well-done, a premium, company-branded item is a great option.

Connect with Online Customers
Include your company’s social usernames or a holiday-specific hashtags on your promotional products and encourage customers to share images online. This helps to extend your reach and generate additional buzz for your brand. Virtual holiday shopping continually increases each season. Ensure that you’re part of the online conversation.

Associating your company with the feel-good emotions and nostalgia of the holiday season is a great way to drive brand awareness during a cluttered marketing season.

We can’t wait to show you what more you can do. Communicorp’s mission is to help its customers create long-lasting relationships with their audiences through high-quality and memorable promotional products. With access to more than 3,000 suppliers and many ad specialties to choose from, there is a huge opportunity to increase marketing ROI and leave a lasting impression. Browse our online promotional products catalog or connect with us today to learn more about the right marketing solution for you and your business.