It’s no surprise that the demand for interactive solutions has greatly increased as consumers want to engage even more with smart applications on their mobile devices. That’s why emerging technologies like augmented or virtual reality have started to converge with marketing and advertising solutions as a progressive way for companies to deliver a higher-end digital experience for their customers.
Augmented Reality enables customers to use their smartphones to have a richer user experience by bringing static displays, POP, print ads or marketing collateral to life through an interactive world of video animation, games, virtual offers and much more. Not only does the experience significantly enhance consumer engagement with your brand, but it also provides you with valuable data that can be tracked and analyzed for better marketing decisions.
Augmented Reality: Using technology (mostly via a smartphone, tablet, or other mobile device) to deliver marketing messages to customers already in a physical location using text, sound, video, graphics, or GPS data as a digital overlay to the real world experience.
In fact, a number of leading companies like Bloomingdales, Walmart and Target are already experimenting with virtual or augmented reality by altering the physical shopping environment for their customers by adding sound, images or words from a computer-simulated 3-D experience. While this concept may seem futuristic, in actuality, it exists in the real world today. Moreover, trends show that Augmented Reality will be a key aspect for many successful advertising or marketing campaigns in 2014 and beyond. Some experts even predict that by 2015 there will be 1.5 billion downloadsof mobile Augmented Reality applications to smartphones, tablets and other mobile devices.
With so many consumers now engaging in Augmented Reality, Communicorp is working to partner with businesses who want to evolve their current marketing program into highly-interactive, virtual experiences for customers. Not only do we know first-hand how these solutions work to improve the customer experience, but how they also greatly enhance ROI and increase sales.
There are a number of ways that we can help you Explore The Possibilities with augmented reality. For example, you may want to run a print ad highlighting your new product or service. However, let our team enhance your ad by embedding it with a virtual reality component. So now when a customer views your ad, they can scan it with their smartphone which will in turn open an interactive video or animated presentation that brings the ad to life with relevant imaging and messaging. In addition, this interaction could even provide customers with a direct link to your website for special offers, or deliver a fun gaming experience that’s related to your product. Customers can even be invited to quickly and easily purchase your products online.
With the increasingly continuous blend of activity between home and work computers, tablets, and smartphones, now is the perfect time for marketers to explore launching an Augmented Reality strategy to amplify existing efforts or to create some new initiatives. In fact, discovering the capabilities of Augmented Reality might be the first step towards ensuring even greater marketing success in this New Year.
To learn more about our Augmented Reality solutions, contact a friendly guide to get you started today!