Content marketing is a key strategy for leading brands in 2015. This latest marketing approach drives progressive companies to find innovative ways to deliver engaging, informative solutions to their customers. However, in this new digital era, content alone won’t work—customers want to be engaged via infographics and visual storytelling techniques.
Visual storytelling is a practice that uses varied imagery, including illustrations, charts, infographics, animation, videos and photography to awaken plain text. The art of visual storytelling helps companies share information with customers in a more creative, informative and sometimes entertaining way. When done correctly, visual storytelling has the power to enhance your brand, improve consumer loyalty, and increase awareness.
In fact, research shows that people respond more positively when visuals are used to capture their attention. According to 3M Corporation, 90% of information transmitted to the brain is visual; and Zabisco found that 40% of people will respond better to visual information than plain text. The significance of these numbers should play a strong role in exploring content within this genre.
Below are several examples of visual storytelling techniques, which you can incorporate into your content marketing initiatives right away.
Use Infographics to Tell Your Story
Infographics are the leading method for conveying data and ideas in a fun, creative and engaging format. An infographic is a visual representation of information, facts and research findings—intended to deliver content through simple, clean illustrations and charts—without extensive reading. In fact, research shows that from 2010 to 2013, internet search results for infographics increased by 800%. Consider sharing your latest company data, or new thought leadership insights, through an infographic to garner excellent results for your content marketing campaigns.
Incorporate Videos Into Your Content
Years ago, marketing and advertising was limited to printed materials, like flyers and brochures. Today, the Internet is the driving force for promoting products and services, with digital video as the number one way to market a business online. With 89 million Americans watching 1.2 billion online videos every day, and 52% of consumer purchasing decisions being influenced by product videos, it is clear that leading brands should integrate video into their content marketing mix. Innovative technologies such as Augmented Reality can expand your print materials into interactive solutions like videos, animation, and gaming—allowing you to instantly incorporate visual storytelling techniques into your marketing collateral.
Use Visuals In Your Social Media Content
The beauty of online content is that your customers have the power to share it, and what better way to do this than through social media? Social media fans love to be visually engaged—leverage that via SM. Research shows that images used in social media can result in an 85% interaction rate on Facebook, and can increase retweets by 35%. With this in mind, incorporating powerful imagery and engaging videos into your social media posts will ensure that your content gets shared.
We invite you to explore some of our innovative marketing solutions that can support your visual storytelling campaigns. Visit Communicorp.com or contact Sissy Doll at 706-329-3703 to learn more about our products & services.