Augmented Reality: The Digital Innovation to Boost Consumer Engagement

Posted on June 1, 2015

Last year, more than 2.2 billion people worldwide accessed the web via a mobile device on a monthly basis. eMarketer revealed that, between 2013 and 2017, mobile phone penetration will rise from 61.1% to 69.4%. Top retailers, such as Wal-Mart, Target, and Best Buy have discovered that 50% of their online consumers are mobile-only shoppers. It’s evident that progressive companies need innovative solutions like augmented reality, as a way to give customers a heightened interactive experience between their mobile device and their brand.

Augmented reality enables customers to use their smartphones (and other mobile devices) to enrich their experience through an interactive world of video, animation, games, virtual offers, and much more. By loading cloud content from static displays, point of purchase materials and/or print ads, and transforming them into real-world environments, the technology delivers a highly immersive sight, sound, and feel to your marketing efforts. Not only does this experience significantly enhance consumer engagement with your brand, but it also provides valuable marketing metrics for better decision-making.

Leading companies like Häagen-Dazs and IKEA are utilizing virtual or augmented reality solutions to enhance retail experiences for their customers. For example, Häagen-Dazs launched an augmented reality iPhone app called the Concerto Timer, which allows users to hear a virtual violin concert while pointing their iPhone camera at the lid of any pint of Häagen-Dazs ice cream. IKEA launched their 2014 catalog with an augmented reality feature, allowing customers to virtually furnish their home with items in the catalog first, before coming into the store to make the purchase.

Augmented reality will featured across a vast array of advertising and marketing campaigns in 2015 and beyond. Marketing experts are predicting 1.5 billion downloads of mobile augmented reality applications to smartphones, tablets and other mobile devices by the close of 2015. That’s why Communicorp is partnering with businesses that evolve their current marketing programs to highly immersive, virtual experiences.

There are a number of ways that we can help you Explore The Possibilities. If you are looking to highlight a new product or service through a print ad, our team can enhance it with an embedded virtual reality component. When a customer views your ad, they can scan it with their smartphone to launch an interactive video, or animated presentation, that features relevant imagery and messaging. In addition, this innovative component can drive customers to your website to receive special offers, or deliver a fun gaming experience that’s related to your product. This feature also allows customers to quickly and easily purchase your products online.

Now is the perfect time for marketers to explore launching an augmented reality campaign to amplify existing efforts or to create new initiatives. We invite you to visit or contact Sissy Doll at 706-329-3703 to learn more about our products and services.