We understand that many marketers have limited knowledge about the next steps after developing a campaign strategy. That’s why we’re here to help introduce the next phase – creative strategy and design.
The creative process is essential in determining the most imaginative way to tell your brand’s story. This is especially important in a culture that now demands more visual engagement. Whether you are designing a flyer to promote a special event or creating a high-end product brochure, selecting the right design elements can help you grab customers’ attention, even when you can’t see them face to face.
To catch your customers’ attention, you must first understand their needs and what’s important to them. For example, if you know your customer represents a millennial audience, you may want to consider fun colors and interactive solutions as part of your design elements, like Clickable print technology. On the other hand, if your customer represents a conservative audience, you may want to create a design by using warm color palettes and simple imagery that resonates with them.
Another important thing to consider is how your graphics and images work in conjunction with your content and messaging. Your visuals should always accentuate the core messaging that’s communicated in your content. When done correctly, proper visuals will keep your audience engaged with the content for a longer period of time. This will ultimately increase the chances of customers remembering your brand, or even better, buying your products or services.
Now that we’ve covered the basics, let’s review the creative planning process. With a long history of producing award-winning designs, we’ve outlined three helpful steps to consider when launching a creative campaign.
Step 1: DISCOVERY
Facilitate meetings to review the original marketing plan and revisit the overall goals and objectives. Also, gather previous design elements and other fact-finding tools to better understand your design needs. This is a great time to determine the type of design tools needed to help bring your campaign to life.
Step 2: CONCEPTUALIZING
Develop one to three concepts outlining the visuals along with the core content, ensuring that everything strategically aligns with the campaign goals. Then, present these concepts to key stakeholders for feedback and approval.
Step 3: EXECUTION
Design the creative elements presented and approved in the concept phase. Make sure the designs are created with appropriate images, fonts and colors, while also factoring in brand standards to ensure successful production.
These steps have helped our design team win numerous creative awards, including the ADDY Designer of The Year Award, the American Advertising Federation Silver Medal Award and the PIAG Best of Show Award. Check out the portfolio of some of our finest here.
Still looking for ways to make an even greater impact? Be sure to consider these additional tips and insights when managing design solutions for your next campaign:
Now that we live in a digitally crazed world, it’s important to incorporate interactive solutions into your graphic design elements. For example, you can add Clickable print to your brochures and flyers, allowing customers to use their smartphones to instantly connect with your website, a digital offer or an interactive video.
Avoid Imagery Overload
While using powerful imagery is important, remember you can have too much of a good thing. With this in mind, try to avoid using too many images that can start to overpower the design. Sometimes less is more. By limiting your selection to just the right visuals, you can have an impactful design that wins over customers.
Color choice is vital when it comes to your design. That’s why it’s important to keep your audience in mind when making color selections. For example, if you are developing a children’s campaign, lime green and yellow may work. However, if you are creating a campaign targeting executive business leaders, you may want to use warmer tones or a neutral color palette.
Now that we’ve equipped you with these great tips and insights, creating stunning design solutions may be easier than you think. We invite you to learn more about how our graphic design solutions can improve your visual engagement, while also enhancing your brand. Get in touch with us today and let us help you See What More You Can DoTM.